Why should you partner with Influencers?
What is influencer marketing?
Your water bottle has just broke and you’re looking for another one. You could get one at Target or Amazon but there’s so many options. Some are cheaper, a couple seem more durable, there’s a few in your favorite color, and honestly there’s that one with the really pretty packaging that makes your heart sing.
How do you choose which one to get?
Maybe you choose based off the highest reviews, or maybe just whatever is most convenient. But what if a friend recommended you the perfect bottle? What if they told you exactly why they loved it and why it’s the best bottle they ever had? Would you be more likely to listen to them than an anonymous review?
For most people the answer is yes. This is, essentially, the concept of influencer marketing.
Fans trust influencer opinions much in the same way they would trust a friend.
If an influencer says Hydro Flasks are the most amazing water bottles ever made, then their followers know just which water bottle to get.
Why you need an influencer
Influencers are a key part of the e-commerce world. They are the preferred hosts of all live shopping shows and receive the highest engagement. They also come with a built-in audience of potential customers.
17% of brands now spend more than half of their marketing budget on influencers.
The influencer marketing industry is up $4.1 billion since last year, the biggest increase its seen.
Sun Peaks, a ski resort in British Colombia, partnered with adventure influencer Callum Snape for the above post. The partnership drove more than 200,000 views to their webpage and branded the resort as a one-of-a-kind “insider secret.”
Influencers can put any brand on the map. They make a business stand out and they come with a loyal audience eager to hear why your product is the next big thing.
How to find the perfect influencer for your brand
Choosing an influencer isn’t just about their follower count. Sun Peaks’ Callum Snape partnership wouldn’t have been so successful if he was a water bottle influencer. The success of the campaign was in part because he is an adventure influencer: meaning his followers were already interested in Sun Peaks-like activities.
So how do you find the right influencer for you?
LiveShelf is here to help!
With a high-quality selection of everything from plant influencers to beauty gurus, LiveShelf partners brands with the perfect influencer for their business. Not sure where to begin? That’s okay! Our partnership program takes away all the stress of influencer marketing while keeping you in the loop every step of the way.
Apply to Sell now to be connected with the influencer your brand deserves.
