The Scarcity and Necessity of Automobile Extended Warranty System
With the continuous development and competition of the automobile consumer market, extended warranty service has become a major focus for automobile manufacturers to compete for the market. With the development of the automobile market, more and more consumers are beginning to pay attention to the quality and guarantee of automobiles. Usually, the warranty of automobiles is only 2-3 years ago, and the mileage is also within 60,000-100,000 kilometers.
The service life of the car is far longer than this scenario, and the high maintenance cost has to make more car owners pay attention to products such as extended warranty. For car companies or dealers, how to manage and sell extended warranty products must also It needs a professional system platform to support it. Automobile extended warranty system is a marketing tool that can help dealers provide customized solutions. Its main function is to extend the warranty time of the original factory and provide customers with longer-term protection. So the emergence of a car extended warranty system just meets this demand, so it is very necessary.
Scarcity of Automobile Extended Warranty System
1. Car warranties are limited
There is usually a new car warranty period after the car leaves the factory, but this period is usually relatively short, generally only about 3 years or 80,000 kilometers. For those who need to use the car frequently, this time is far from enough. Therefore, the car extended warranty system has become what they need.
2. Large market demand for extended warranty
At present, the market demand for auto extended warranty is very large. According to statistics, the domestic auto extended warranty market has reached hundreds of billions of yuan. This also shows the consumer's demand for protection. And this demand cannot be met by other methods, which also reflects the scarcity of the automobile extended warranty system.
3. Lack of extended warranty management background
At present, there are few or no back-end systems for the extended warranty industry dedicated to sales. Due to its strong professionalism, it is extremely difficult for group car companies to manage dealers and stores, sell extended warranty products, and manage and serve customers, making the implementation of this platform extremely difficult.
The Necessity of Automobile Extended Warranty System
1. Improve user experience
An excellent auto extended warranty system can realize the rapid integration, retrieval and processing of customer information, helping dealers to better understand and meet the needs of users. At the same time, it can also improve customer satisfaction and trust, and establish a higher image for the brand.
2. Improve operational efficiency
Automobile extended warranty system can provide dealers with various management tools and statistical reports to better manage business processes and track operating conditions. Such as inventory management, supply chain management, vehicle insurance, etc., these functions can better optimize the logistics management and operation process of enterprises.
3. Enhance market competitiveness
Nowadays, the competition in the automobile market is becoming increasingly fierce, and the automobile extended warranty system customized for dealers can give dealers a greater advantage in the market. It can better improve the dealer's brand image and user satisfaction, thereby increasing sales and revenue.
The main functions of the extended warranty system
Dealer management, helping the group or car companies to manage the newly added store sales model models, etc. Product management, defining the sales scope and price of products, etc. Contract management, management of extended warranty contracts. The difference between this type of contract and traditional contracts is that the judgment of the validity period will be automatically converted based on the number of kilometers and the warranty period. After-sales module, customer service module, financial module, etc.,
In short, the necessity and main functions of the auto extended warranty system enable enterprises to better manage dealers and extended warranty products, and at the same time better handle customer needs, optimize operational processes and focus on core business, thereby gaining More business value.
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